SCULTPED. SEEN. SKIMS.

Mock Campaign

This campaign concept is designed to promote SKIMS’ Seamless Sculpt collection, emphasizing comfort, confidence, and contouring. It showcases my ability to develop brand-aligned email marketing strategies that drive engagement and sales.

Meet the new Sculpt Collection 2.0 — designed to define, smooth, and support in all the right places.

Scroll to see the campaign

Mock Email #1 - Welcome Series Email

“You’re In. Let’s Get Comfy”

[DESIGN NOTE: TOP NAVIGATION BAR]

Please include a top navigation bar above the hero image with the following clickable links, listed left to right:

Home → https://skims.com
Loungewear → https://skims.com/collections/lounge
Shapewear → https://skims.com/collections/shapewear
Men → https://skims.com/collections/men
Accessories → https://skims.com/collections/accessories

Design Direction:
Keep the nav text in all caps, with clean, simple font styling. Use a white or transparent background to keep the focus on the hero image below.

Welcome Email #1 – Seamless Sculpt Campaign

Subject Line:
Sculpted Looks. Seamless Confidence.

Preview Text (Optional):
Ultra-smoothing, barely-there shapewear that enhances every curve with quiet luxury.

Header / Hero Copy:
Sculpted Looks.
Seamless Confidence.

Body Copy:
Meet the Seamless Sculpt Collection – ultra-smoothing, barely-there shapewear that enhances every curve with quiet luxury.

Featherlight compression that breathes
Elevated neutral tones (mocha, sienna, sand)
Invisible under everything.
Unforgettable on you.

👉 CTA Button:

Shop The Seamless Drop

Mock Email # 2: Social Proof + Trust-Building

What thousands are saying about the shapewear that changed everything.

They Tried It. Now They’re Obsessed

We set out to create sculpting essentials that empower every body.
Our innovative designs and second-skin feel instantly won people over.

Why We Created This

SKIMS was born from a simple truth: comfort and confidence shouldn't be a trade-off.

After years of cutting, layering, and reshaping store-bought shapewear, our founder created a line that actually fits women's real bodies—not just an ideal.
The result? Sculptwear that smooths, supports, and celebrates you, every single day.

Our Seamless Sculpt Collection is designed to move with you, support you, and disappear under anything. No rolling. No pinching. No nonsense. Just effortless smoothing – every single day.