SCULTPED. SEEN. SKIMS.
Concept Campaign
This campaign concept is designed to promote SKIMS’ Seamless Sculpt collection, emphasizing comfort, confidence, and contouring. It showcases my ability to develop brand-aligned email marketing strategies that drive engagement and sales.
Meet the new Sculpt Collection 2.0 - designed to define, smooth, and support in all the right places.
Email #1 - Welcome Series Email
“You’re In. Let’s Get Comfy”
Home →
https://skims.comLoungewear →
https://skims.com/collections/loungeShapewear →
https://skims.com/collections/shapewearAccessories →
https://skims.com/collections/accessories
Mock Email # 2: Social Proof + Trust-Building
What thousands are saying about the shapewear that changed everything.
They Tried It. Now They’re Obsessed
We set out to create sculpting essentials that empower every body.
Our innovative designs and second-skin feel instantly won people over.
Why We Created This
SKIMS was born from a simple truth: comfort and confidence shouldn't be a trade-off.
After years of cutting, layering, and reshaping store-bought shapewear, our founder created a line that actually fits women's real bodies - not just an ideal.
The result? Sculptwear that smooths, supports, and celebrates you, every single day.
Our Seamless Sculpt Collection is designed to move with you, support you, and disappear under anything. No rolling. No pinching. No nonsense. Just effortless smoothing, every single day.
Mock Email #3: Meet Sculpt 2.0
Your New Favorite Sculptwear Is Here
Second-skin comfort. Smoother lines. Everyday support.
Meet Sculpt 2.0 - the most comfortable, confidence boosting sculptwear we’ve ever created.
This isn’t your average shapewear. It smooths without squeezing, snatches without digging in, and disappears under everything.
No Rolling
Stays in place, no matter how you move
Second-Skin Feel
Soft, stretchy, and breathable all day
Inclusive Shades
Made to match you - 5 neutral tones.
Onyx - for that one sleek, sculpted finish
Sienna - soft support with style
Clay - the go-to everyday neutral
“I wore this under my bridesmaid dress and forgot I had it on - no rolling, no adjusting. Just smooth confidence.”
-Verified Customer