Copy written by someone who had to earn an audience before he could sell to one.
I write the emails and landing pages that get people to actually buy something. Most of what I know came from building an audience of 106,000 on TikTok, which is a humbling place to learn, because nobody owes you their attention and you find out in about a second whether you've earned it. My published work has mostly been fashion and fragrance, with some travel lately, but what I'm good at is finding the spot where somebody hesitates and writing the line that gets them past it. That doesn't really change much if you're selling cologne or software.
WHAT I DO
Landing and sales pages
The copy that carries a campaign from ad click to checkout without losing anyone in the middle.
Email campaigns
Welcome flows, launches, abandoned cart, and the everyday sends people actually open. Sequences built to move someone from new subscriber to first order.
Brand voice
Voice guidelines, product descriptions, and social copy, so everything you publish sounds like the same person wrote it.
SELECTED WORK
WORLD ATLAS
Travel features on American main streets, where every claim had to name a specific shop, street, or dish.
Published Articles
RHODE
Product Launch Announcement
Concept campaign
PACSUN
A welcome series built on belonging instead of discount.
Concept campaign
Why Me?
Most copywriters study your customer. I've been building an audience of them.
Tell me what you're launching.
Send the brand, the timeline, and what you're trying to move. I'll tell you straight whether I'm the right fit.